Ms Thoko's Catering Company: A Case Study

Imagine Thoko, owner of a thriving catering company in Johannesburg. She wants to expand her business but struggles to compete with larger companies that have dedicated marketing teams and resources. By embracing AI-powered marketing tools and strategies, Thoko can overcome these obstacles and achieve significant growth.

The business strategy: to acquire fewer but higher revenue customers.

Social Media Campaign: Proudly South African, Passionately Local Corporate Catering

Target: Corporate procurement

Objective: Create compelling reason to switch from existing suppliers.

The Result: Our AI-powered marketing strategies offer significant advantages. By analysing customer data and using AI algorithms to identify key segments, insights and pain points, we uncovered her target segment within larger corporates in the Sandton,  the person directly responsible for choosing and procuring catering services, and would help get Ms Thoko’s company on the approved suppliers list.

Headline: Authentic Flavors, Personal Touch

Body: A premium-smaller business alternative.

  • South African owned.
  • Bespoke meals and personalised service
  • Only home grown organically sourced ingredients.

CTA: Book a free consultation now. Let us tailor the perfect catering menu for your office!

Detailed targeted plan